Ruslan Azarov

Founder & CEO

Ruslan founded Payments Lab in 2023 to help merchants that banks and mainstream processors turn away. He has 10+ years in payments, covering card acquiring, payment orchestration and risk management.

He has helped iGaming operators, subscription businesses and marketplaces secure and keep acquiring across Europe, the UK and the US.

10+ years
in payments

EU, UK & US
market experience

iGaming, subscriptions,
marketplaces

The goal is simple —
help merchants get approved
and stay approved.

Expertise

Approval rate optimization
Card scheme rules
Payment risk
Merchant accounts

Latest articles by Ruslan

View all articles

Payments

How to Set Up a Merchant Account in 2026 Without Delays

20/03/20256 minutes read

Chargeback

Visa Chargeback Monitoring Program (VCMP) Explained for Merchants

05/03/20255 minutes read

Payments

High-Risk Merchant Processing: Approval, Fees, and Fit

18/02/20257 minutes read

Talk to Ruslan and the team

Get expert advice on your payment setup, approval rate and growth strategy.