MCC 3440

Via Route Rent-A-Car

MCC 3440 is reserved for Via Route Rent-A-Car. Card networks reserve codes 3300–3499 for individual car rental companies, so issuers can see exactly which company a payment went to.

Car rental companies without a reserved code use MCC 7512. Acquirers generally treat this category as standard risk, so onboarding is usually straightforward and pricing is standard.

Related categories include MCC 7512 for car rental. Nearby codes include MCC 3438 for Interent Rent-A-Car and MCC 3439 for Milleville Rent-A-Car.

MCC Guides and Insights

#Fraud prevention, #Chargeback

Friendly Fraud vs. Malicious Fraud: The Two Faces of Chargeback Abuse

Both end with a disputed charge, but the perpetrator, intent, and fix are completely different ...

05/10/2024

7 minutes

#Payments, #Product

Merchant Category Code Explained

A four-digit code quietly shapes your card rewards, processing fees, and expense reports ...

25/10/2024

6 minutes

#Chargeback prevention, #Payments

What Are Chargeback Prevention Alerts?

A phone call from a shopper to their bank can throw a wrench in a sale ...

10/05/2025

7 minutes

#Chargeback, #Strategy

Chargeback Trends in 2026: What's Driving Disputes Now

In 2026, chargeback pressure is rising as digital payments grow and fraud tactics get smarter ....

15/04/2025

8 minutes

#Payments, #Product

How to Set Up a Merchant Account in 2026 Without Delays

In 2026, setup feels stricter because providers look closely at risk and chargeback history ...

20/03/2025

6 minutes

#Chargeback, #Compliance

Visa Chargeback Monitoring Program (VCMP) Explained for Merchants

VCMP is Visa's way of flagging merchants with too many chargebacks and added fees ...

05/03/2025

5 minutes

#Payments, #Product

High-Risk Merchant Processing: Approval, Fees, and Fit

Some legal, well-run businesses still get flagged as risky by banks and payment processors ...

18/02/2025

7 minutes

#Compliance, #Payments

How to Become PCI Compliant for Free in 2026

Navigating PCI compliance can be daunting. For small businesses, the complexities and costs ...

10/01/2025

6 minutes

#Fraud prevention, #Strategy

State of Fraud in Payments: A 2026 Report

Fraud in payments keeps rising in 2026, even though detection tools are better than before ...

25/12/2024

8 minutes

#Chargeback, #Compliance

VAMP: Visa's New Fraud & Chargeback Monitoring Program

VAMP monitors fraud and dispute levels across merchants, flagging those who exceed Visa's thres...

10/11/2024

5 minutes

#Fraud prevention, #Chargeback

Friendly Fraud vs. Malicious Fraud: The Two Faces of Chargeback Abuse

Both end with a disputed charge, but the perpetrator, intent, and fix are completely different ...

05/10/2024

7 minutes

#Payments, #Product

Merchant Category Code Explained

A four-digit code quietly shapes your card rewards, processing fees, and expense reports ...

25/10/2024

6 minutes