MCC 5960
Insurance Direct Marketing
MCC 5960 covers insurance sold by phone, mail or other direct marketing. Card networks list it as “Direct Marketing – Insurance Services”.
This category carries elevated fraud or chargeback exposure, for example because of future delivery, high ticket sizes or recurring billing. Expect closer underwriting and possibly a rolling reserve.
Related categories include MCC 5962 for travel direct marketing and MCC 5966 for outbound telemarketing.