MCC 5966
Outbound Telemarketing
MCC 5966 covers goods and services sold through outbound sales calls. Card networks list it as “Direct Marketing – Outbound Telemarketing Merchants”.
Card schemes and acquirers treat this category as high risk. Expect enhanced due diligence, higher fees and rolling reserves, and in many cases card scheme registration.
Related categories include MCC 5960 for insurance direct marketing, MCC 5962 for travel direct marketing, and MCC 5967 for inbound teleservices.