MCC 5968
Subscription Merchants
MCC 5968 covers recurring subscriptions, subscription boxes and continuity billing. Card networks list it as “Direct Marketing – Continuity/Subscription Merchants”.
Card schemes and acquirers treat this category as high risk. Expect enhanced due diligence, higher fees and rolling reserves, and in many cases card scheme registration.
Related categories include MCC 5962 for travel direct marketing, MCC 5964 for catalog merchants, and MCC 5969 for other direct marketing.